So I was on the road last week and received a call from the Pizza Fusion "Mothership". The message was that I needed to call a representative from the U.S. Olympic Committee in regards to a photo that was posted on our company Facebook page. For those of you that follow Pizza Fusion on Facebook, you know that we try really hard to maintain a very active, engaging community. And since Olympic fever was at an all-time high last week, we asked our fans what they anticipated Team USA's final medal count would be and it was accompanied by an image of the men's 4x200m gold medalists, aka , Lochte, Phelps & Co.
When I called the rep back (who was SUPER nice), she explained to me that the pics on our Facebook page where brought to their attention by the International Olympic Committee (IOC) and action needed to be taken rather quickly to remove the photo(s). Apparently, because I used it on a non-personal or news-based website, it implies an endorsement, and that allegedly could result in the medalists being stripped of their medals. While participating in and representing Team USA, athletes are not allowed to endorse any products etc.. You will notice they are ALWAYS wearing their uniforms, jackets, hats etc and are never(rarely) seen with any article of clothing not sanctioned by Team USA.
So I obviously took the images down immediately despite them being used all over the web for similar purposes by similar companies on their respective FB pages. I wasn't going to be "that guy" and have a nation of proud American's beating down my door and burning down my house because of our athletes being stripped of some medals just to up our Klout score! LOL.
US Olympic Committee wasn't impress... The IOC wasn't impressed... and we all know McKayla was DEFINITELY not impressed with how we get new "likes" on our FB page.